Should You Use a Website or Social Media for Promoting Your Business?

using social media

The market today can be either good or bad, depending on your industry, specialization, and even your geographic location. If your business is currently aiming for more success in its field, or if it is struggling to keep up with the competition, then it is time to rethink your business plan and marketing strategies. Whether …

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Mental Health and Wellness: Social Media Detox

An outstanding health and wellness condition is something that all of us wish to attain. Some believe it can be accomplished by maintaining or improving their physical fitness. Alongside physical fitness, there is also financial stability to worry about, which others believe will further their wellness journey. While they are correct in these assumptions, it …

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Top 5 Ideal Business Technology Solutions: Your Competitive Edge

website

When you have effective business technological solutions, reaching your goals becomes a more natural process for you and your staff. Learn about the top 5 technology solutions to boost your commerce. 1. Create a Business Website That Provides Excellent Customer Experience Most companies today — both offline and online — create a website to broaden their exposure …

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Breaching Billions: A Look Into the Yahoo Data Breach

man accessing confidential data

Trust is the foundation of businesses. People trust that businesses know what they’re doing. They trust that businesses will respect their opinions. They trust that businesses can deliver what they promised. In the 21st century, with the advent of e-commerce and online profiles, people now trust businesses to keep their private information safe. But sometimes, …

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Are You Optimizing Paid Search? Mistakes to Avoid in PPC

Pay per click marketing concept

Paid search or pay per click (PPC) marketing operates on the premise that companies pay search engines, like Google or Bing, each time someone clicks on their promoted advertisement. Though it’s an added cost, PPC actually has a high return on investment (ROI), with 70 percent of website visitors likely to convert. Aside from that, …

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