Most of us consider our phones as palm-sized computers. We store a large amount of data in it, we use it to access the Internet, and we even use it to conduct business. In effect, our phones have become one of our most important gadgets. If someone gained access to it without our knowledge, a …
If your company does content marketing, you know how vital it is to obtain positive and genuine engagement from your target market. But with all the competition vying for the same niche, it’s hard to catch anyone’s attention and compel them to visit your site just by reading your headline. It’s very crucial that you …
Write Headlines That Will Increase Traffic to Your Site Read More »
Trust is the foundation of businesses. People trust that businesses know what they’re doing. They trust that businesses will respect their opinions. They trust that businesses can deliver what they promised. In the 21st century, with the advent of e-commerce and online profiles, people now trust businesses to keep their private information safe. But sometimes, …
Breaching Billions: A Look Into the Yahoo Data Breach Read More »
Paid search or pay per click (PPC) marketing operates on the premise that companies pay search engines, like Google or Bing, each time someone clicks on their promoted advertisement. Though it’s an added cost, PPC actually has a high return on investment (ROI), with 70 percent of website visitors likely to convert. Aside from that, …
Are You Optimizing Paid Search? Mistakes to Avoid in PPC Read More »
Technology has indeed made a huge impact on our daily lives. For one, mobile phones and laptops have made communication and working remotely more convenient and easier. Gone are the days where we have to find payphones for emergency calls and rely on old school computers to do office work and school assignments. But just …
The Importance and Benefits of Proper E-Waste Disposal Read More »
The corporate world is ripe with limitless possibilities and opportunities. Nowadays, it’s easier to start a business, even without acquiring a management degree or gaining substantial work experience. Those who wish to run an enterprise yet lack the essential knowledge and resources may turn to the system of franchising. All you need is to have …
An email is a powerful tool in launching your business. According to the Radicati Group’s 2015 – 2019 Email Statistics Report, an average person receives about 96 emails a day. As such, it’s important for you to catch your receiver’s attention with a well-written message. Whether it’s for marketing or networking purposes, you can’t delete …
To The Letter: Email Etiquette Tips for Small Businesses Read More »
The digital age has changed almost every facet of conducting business. Advances in information technology and data transmission paved the way for paperless offices, electronic commerce, and cashless transactions. Businesses have to continually adapt to innovations in the ever-expanding digital frontier to remain at the forefront of their industry. Digital technology also changed the nature …
Know Your Enemy: Competitive Intelligence in the Digital Age Read More »
No company would be successful without the personal factor. Heart and soul, lifeblood, vital part—you can say everything about it, and it all boils down to one thing: how important the “human touch” is to every entrepreneur. This is why businesses have HR departments and consultants for businesses. Human resources are mostly in charge of …
Essential Services the HR Department Provides for a Business’ Success Read More »