Day: June 24, 2019

man accessing confidential data

Breaching Billions: A Look Into the Yahoo Data Breach

Trust is the foundation of businesses. People trust that businesses know what they’re doing. They trust that businesses will respect their opinions. They trust that businesses can deliver what they promised. In the 21st century, with the advent of e-commerce and online profiles, people now trust businesses to keep their private information safe. But sometimes, …

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Pay per click marketing concept

Are You Optimizing Paid Search? Mistakes to Avoid in PPC

Paid search or pay per click (PPC) marketing operates on the premise that companies pay search engines, like Google or Bing, each time someone clicks on their promoted advertisement. Though it’s an added cost, PPC actually has a high return on investment (ROI), with 70 percent of website visitors likely to convert. Aside from that, …

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