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The Right Business Approach to Digital Transformation

About 55 percent of startups already have a digital business strategy in place. Meanwhile, only 38 percent of traditional enterprises have done so. Like it or not, all businesses are heading toward one direction: onto digital transformation. Change is never easy, but a strategic approach can make the process manageable. Recognize the Huge Impact of …

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Top Ways to Achieve Digital Transformation for Your Business

Digital transformation is not just one project. It is a combination of various things that will help infuse a more digital approach to business processes—from product development and production to servicing customers and digitising processes to optimise your team’s time. It is ultimately about organisational makeover at every level to improve performance using appropriate digital technologies. When starting out, the following …

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4 Tools You Should Have When Running an SEO Campaign

The world of SEO has evolved throughout the years. Before, you can generate site traffic by simply building multiple backlinks. Google, along with other prominent search engines, have become stricter with their algorithms. You need to monitor the changes to ensure the effectivity of your strategy. Having a set of reliable tools can make it easier …

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Primary Ranking Factors for Google AdWords Campaigns

Most companies tend to avoid paid search advertising in the erroneous belief that it is expensive and not so effective. Paid search advertising, more so Google AdWords or PPC is the current online advertising powerhouse and has the highest ability to boost your sales and drive relevant traffic to your website. Nonetheless, this is only possible if …

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