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4 Tools You Should Have When Running an SEO Campaign

The world of SEO has evolved throughout the years. Before, you can generate site traffic by simply building multiple backlinks. Google, along with other prominent search engines, have become stricter with their algorithms. You need to monitor the changes to ensure the effectivity of your strategy. Having a set of reliable tools can make it easier …

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Primary Ranking Factors for Google AdWords Campaigns

Most companies tend to avoid paid search advertising in the erroneous belief that it is expensive and not so effective. Paid search advertising, more so Google AdWords or PPC is the current online advertising powerhouse and has the highest ability to boost your sales and drive relevant traffic to your website. Nonetheless, this is only possible if …

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