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It’s every business owner’s dilemma. Sifting through your current SEO strategies and identifying what works and what doesn’t are challenging. You want to find better techniques or approaches and let go of the ineffective ones. The problem is you don’t know how and where to start.

It’s never too late to reevaluate your strategies and create a more powerful arsenal that will help you win the battle for online supremacy. Let’s start with some essential optimization pointers you can use to up your digital marketing game this year.

Invest in advanced IT services

Times have changed, and customers’ demands are increasing. If you are too busy with other important aspects of running your business, you can outsource some digital and online tasks to the professionals. These include a call center’s phone answering service. That is a growing trend among many business owners because it provides convenience. It ensures that there is always someone to answer your customers’ queries and relay the information to you. You can’t go wrong when you use this in conjunction with the modern digital techniques below.

Forget about keyword repetition

You might still be holding on to the old belief that (excessive) keyword repetition still works. Forget about the outdated rules about keyword density and repetition. According to SEO experts, the real secret to ranking high on Google SERPs using the keywords you are targeting is to place them strategically in the content.

Strategically in this context means you need to choose the right areas of the content where the keywords should appear. Keywords should be mentioned as naturally as possible at least once in the content, and other related key phrases (Latent Semantic Indexing or LSI keywords) should also appear in different parts.

Be careful when doing this, as Google now cares more about how users interact with your content. Keep in mind that user experience and content quality are still the most powerful ranking factors. Feel free to use the keyword research tools you have right now, but make sure your keywords match what the content of the page is all about and that you’re delivering the information that the readers are looking for. Otherwise, visitors will bounce back to the SERP and click on something or someone else’s (maybe your competitors’) page.

Pay more attention to user intent

Customers perform an online search for a reason. User intent is vital in optimizing websites or pages. It helps you learn about your customers’ needs so that you can make decisions based on that information. You need to know what online users are looking for and deliver it to them.

For example, if a customer is looking for a product, he would like to know virtually everything about that product, what it’s made of, who makes it, how much it is, and where to get or buy it. Your content should answer these questions and more.

The creators of pages that rank high on Google SERPs would agree that creating content that serves visitors first is a better approach. Find the search terms with the highest search volume and try to target them.

Remember that related terms are just as important as the keywords

man using digital tools

Many changes occurred since Google introduced semantic search and RankBrain. The search giant has evolved from a mere search engine into a fast learning machine that can turn words into concepts and understand the reason behind every query. As mobile devices gain popularity, you’ll notice how people changed the way they search for something using keywords.

For instance, longer versions of keywords are more specific. Online users want a more accurate result, which is why they add more details to their search query. They use related terms and topics.

Google understands the context of every page on your website. The number of keywords in the content is essential, but the relevance and accuracy of the information matter more. The search engine looks for words or phrases that connect to the queries made by users in a logical, lexical, and semantic manner. Your keyword research tools will help you find related search terms in your niche.

Embrace the future with mobile optimization

The number of mobile users continues to increase and shows no sign of slowing down. Search engines favor mobile-friendly websites, so it makes sense to make your site responsive. Embrace mobile technology and enjoy the benefits, which include better search visibility, rankings, sales, and conversion.

Google confirmed that mobile searches overtook desktop queries. That supports the statement that having a mobile-friendly website is suitable for your business. If you love seeing your website load quickly and smoothly on all screens, your target customers will love it, too. As more customers use their smartphones and tablets to search the web, you can expect more visitors if you optimize your site for mobile search using the latest web design tools and strategies. An experienced web designer can help you with this.

Start using these strategies to improve your search rankings. By staying ahead of the curve, and by working with digital marketing experts, you will remain on the right track for years to come.

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