Nowadays, content marketing has become the bread and butter of all types of businesses, from brands leveraging the help of key influencers, advertising their products through social media, and launching entire video campaigns on YouTube. And it goes without saying that this has become the norm and has seen a lot of success, connecting businesses closer to their audience, putting their brand message at the forefront, and increasing purchase intention for key demographics.
However, not every experience has been met with a success story, and there are many cases where brands fail to hit the mark, and their content marketing strategy misses entirely. What if we told you this isn’t due to the content, rather the choice and use of the platform for advertising?
Utilizing Multiple Channels
While substance matters, it all goes to waste when a brand fails to capitalize and use the different social media channels and platforms properly. And if you limit yourself to only one, you’re also unintentionally limiting your reach and are doing wrong to your risk management. To help answer the call for more effective content marketing, we will be taking a look at the commonly used channels and platforms for advertising and see how they tie into your marketing strategy.
Ah yes, nothing beats the classic emails and newsletters, and they are an excellent method of reaching leads and identified recurring customers with deals, discounts, and new offers. And in terms of efficiency, there’s nothing easier than sending it to all the referred email-list, and you’re pretty much good to go. However, be warned that relying too much on this content marketing method can feel “spammy” and may hurt your brand message. So, please try your best not to overdo it.
When it comes to reaching a large population of online users, there’s no place more active and diverse than Facebook. Plus, because Facebook ads are straightforward to use and can run multiple varieties from videos to posts, there’s plenty of room for creativity. However, if your audience mainly revolves around the younger demographic, it may be much harder to target that specific audience.
Stories and Instagram posts have become one of the most streamlined methods of connecting with the younger demographic and staying connected with your long-standing audience. And because of the many built-in features for editing photos, it has also become one of the best places for brands with a relevant product to market. All it takes is a persuasive brand message, a hit Instagram campaign, and you’ll have multiple users swiping up. One critical disadvantage is that your customer base needs an Instagram account, and if your demographics don’t meet that criterion, it might be a huge hit or miss situation.
Most people use Twitter nowadays, and it’s one of the best platforms to use for spotting out trends and knowing the most searched content, which can help you align your marketing strategy much better. Plus, it’s easy to target keywords and monitor your posts’ engagement scores, making it a great place to tailor ad campaigns for your audience. However, it suffers the same disadvantage as Instagram and has a 280-character limit. ;
Finally, we have one of the more recently social media stars — TikTok. Due to the very engaging nature of TikTok and how it can easily make a user swipe through multiple quick videos, your business can become an instant trendsetter and give your brand unparalleled growth. It’s an undeniably interactive platform that caters to its users and still sees more and more people joining in every day. However, it does come at a price premium and isn’t suited for a much older audience.
Furthermore, here are some extra platforms that you might want to try, but these require an extra bit more. However, if they match your business framework and brand message, they are an excellent way of establishing your online presence.
- LinkedIn: it is great for B2B marketing and a more professional platform, but doesn’t cater to B2C marketing.
- YouTube: Very effective, although it can become more relevant if you have an active YouTube channel with loyal subscribers to help push your content.
- Pinterest: It heavily relies on pictures alone, but if your business thrives on beautiful photos, then it might just be the perfect marketing solution for you.
Overall, there are plenty of platforms and channels to increase your content marketing strategy’s scope and effectiveness. And if you want to get the most out of your content, we suggest not let any opportunity go to waste and utilize as many channels as you can to let your brand message be heard.